About Us
70's
The year was 1973. Bill Gentile was a Divisional Merchandise Manager and Gil Lichter was a buyer at Gimbel's Department Store. Bill left to start his own Manufacturers’ Representative Firm: VBG. In 1976, Gil Lichter left Gimbles to join Vito.
80's
In the 1980's, the company became GLA: Gentile Lichter Associates. Throughout the years, Bill and Gil represented many brands together such as Stanley Roberts, Acrylic Plastics, Kenco, Fujiware, and Krups. In 1983, they began to expand their sales team, bringing on Doug Zukauskas who retired in 2023 after celebrating 40 years with GLA. The GLA brand portfolio continued to expand with many named brands including major labels such as Brita and Clorox. In 1989, Steve Lichter joined the company after graduating from Penn State University. He worked with accounts such as Clover, Strawbridges and Clothier, Kitchen Kapers, and Burlington Coat Factory.
90's
In the 90's, Steve took GLA into a new era by building the business at QVC. In 1993, the company continued to expand and Jeff Lichter joined the company selling to gourmet retailers, running finances, bringing the company up to speed on the new business tech and IT, and working on QVC accounts as the business started to explode. By the mid 90’s, GLA welcomed Ed Scaduto who worked for GLA for 20+ years
​00's
By the turn of the century, Eric Soss and Lisa Matz joined the company and are both celebrating 20+ years with the team. At this time, GLA was taking QVC to another level and enlisted the talents of MarkCharles Misilli who joined as a full-time team member and has been the face of the company on air for nearly 23 years.
Today
Fast forward to today and GLA’s business with QVC is at an all time high. Matt Henderson joined the company and became a Partner helping to build a business that has many successful divisions:
The Qurate/ Television Sales Division run by Matt Henderson and Steve Lichter has grown its kitchen business immensely and has expanded into many other categories such as Home, Beauty, Storage, Organization and more.
The Food Division, run by Adina Miccio, has a thriving business with record breaking sales on both QVC and HSN.
The Retail Division, run by Mary Christo, continues to be successful selling to retailers up and down the east coast.
The Production Division, run by Wendy Steinberg has created a comprehensive and creative plan for marketing, on-air presentations, and asset creation.
In 2020, Big Picture Productions was created to produce content for QVC and HSN and has expanded to working with Amazon, The Today Show, local businesses, retail outlets, and more.
Gratitude
At GLA, we truly believe that the companies success is owed to the amazing people that have worked for GLA through the years. We would like to honor GLA employees that worked with GLA for at least 20 years:
Doug Zukauskas, Ed Scaduto, Eric Soss
MarkCharles Misilli, Lisa Matz
The Future
GLA is truly a family business with many family members on the team:
The Lichter Family
Gil Lichter (Partner/ Founder)
Steve Lichter (Partner/ Son of Gil)
Jeff Lichter (Partner/ Son of Gil)
Seth Lichter (VP Finance/ Son of Steve)
Danielle Cohen (Creative Director of BPP/ Daughter of Steve)
Brad Stiles (Senior Sales Manager/ Son-in-law of Jeff)
The Henderson Raio Family
Matt Henderson (Partner)
Jake Raio (Finance Coordinator/ Son of Matt)
We are a company that prides itself on treating all employees, vendors, and partners in our business as members of our family. You will truly feel our family values as we partner with you and love, cherish, and support your company and your products just like family!
And as we say:
"It's Always A Great Day at GLA"